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  • How To Engage and Market to Millennials

Millennials (those born between 1981 and 1998) rank as the largest generation ever, and they’re now taking center stage in both the workforce and the marketplace. Already the majority population at many companies, they stand poised to become a tremendous influence on the future of work and the most important consumer generation in history, with an estimated $170 billion in spending power.

And they are significantly impacting the world around them—not the least of which is how they will drastically change the composition of the workforce. By 2020, the U.S. workforce will flip from 50 percent baby boomers and 25 percent millennials to 25 percent baby boomers and 50 percent millennials. »Read the full White Paper.

  • 10 Tips for Motivating and Engaging Millennials in the Workplace

    Millennials. At 33 percent, they now represent the largest generation in the U.S. workforce, surpassing the Baby Boomer group, which has declined to 31%.i The growing workplace influence of this segment (born between 1980 and the mid 2000s) has sparked an urgency to understand their world and their motivations. Why won’t they pick up the phone? How different are they from previous generations? How can we best manage their performance? Following are the answers to these questions, as well as a review of the 10 best tips for managing Millennials in the workplace. »Read the full White Paper.

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